1 April 2025
Floriana Estate Officially Launches to Market

Amaroo is proud to announce the official market launch of Floriana Estate, a thoughtfully designed residential community in the heart of Ballarat’s southern growth corridor.

With the Pappolino Release now selling, Floriana marks an exciting milestone for our team. Floriana is not only a standout development but a demonstration of our ability to deliver high-performing projects with clarity, capability, and strategic foresight.

Formerly known as Bonshaw Run, Floriana has undergone a complete repositioning under our guardianship. From urban design tweaks to introduce better lot diversity, to brand identity and overall development strategy, every element has been reimagined to reflect the calibre of community we’re creating. The result is a bold new chapter for the site. And, its strong early market response confirms the value of our approach.

Located on Webb Road in Bonshaw, just minutes from the growing Delacombe Town Centre and Ballarat CBD, Floriana offers buyers a unique balance of lifestyle and location. Block sizes in the first release range from 400m² to 546m² and are nestled within natural surrounds. With key proximity to top-tier schools and amenities, Floriana is a compelling choice for families, downsizers, and investors alike. The first strategic land release includes just five lots, carefully curated to reflect buyer demand and to establish early project momentum.

Behind the scenes, Amaroo continues to lead all aspects of project delivery, including engineering coordination, development management, financial management, and, of course, marketing management and lot sales. Our integrated model enables a consistent, high-quality outcome at every stage, supported by our strong partnerships and a deep understanding of market drivers in the Ballarat region.

We look forward to progressing future stages of Floriana with the same focus and integrity that define our work across every project. For current and prospective partners, Floriana offers a window into what we do best. We shape beautiful places that deliver long-term value, for the land, for our investors, and for the communities that call them home.

To learn more about Floriana, visit the website here.

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