Positioned in Bonshaw, just minutes from the expanded Delacombe Town Centre and Ballarat’s thriving CBD, Floriana is a carefully considered residential community designed to offer space and connection. But while the vision for the estate remains unchanged, the way we express that vision has evolved, starting with a new name that better reflects the spirit of this special place.

The name Floriana is a nod to an earlier success story. Florian Living is our previously sold-out, in-demand Bonshaw community delivered by the same team behind Amaroo. Sitting just a stone’s throw from that original development, Floriana builds on the legacy of its namesake while introducing its own identity, one that is bold, creative, and connected to the land it calls home.

With this rebrand comes a revitalised marketing strategy and fresh project personality. From logo design and colour palettes to tone of voice and online experience, every element has been curated to bring Floriana’s unique character to life. The result is an estate that feels distinctive and desirable, resonating with buyers not just for its location, but for what it represents.

This is what Amaroo does best.

We shape beautiful communities and position them for long-term success. Our in-house expertise in sales, marketing, and development strategy ensures each project has a clear identity and a strong connection to the market. Floriana is a perfect example of this approach in action, a project reawakened with renewed confidence and energy.

As sales launch in the coming months and marketing efforts build momentum, we’re excited to see Floriana step into its new character. The blocks are generous, the landscape is lush, and the opportunity is compelling. But more than anything, Floriana represents what’s possible when a development is backed by clear thinking, bold branding, and a team that knows how to deliver results.